Classic question. Here’s my short answer: Probably. But also maybe not.

Here’s my longer answer: There are four factors that’ll determine if this will work for you.

1. Is your music actually good?
2. Will you be able to release more music consistently?
3. Will you be able to consistently spend a couple of hundred bucks each month on ads?
   

If you can answer yes to all of those questions, then this is almost certainly going to work for you. But if you don’t have the budget to run ads, then don’t get the course. 

Buy yourself a new pair of headphones or something instead.

24 days.

Just kidding.

Honestly, it’s kind of up to you. You could take this course and start running a campaign today. You’d start seeing followers / streams come in tomorrow.

But I recommend giving yourself at least three months.

Growth can be hard. Your first ad campaign will probably be your worst.

But your next ad campaign might get more followers at a lower cost.

Like anything else, you’ll get better at this the more you do it. Or, put another way, you’ve got to keep doing it to get better.

So, yeah, 24 days  

Well shoot, this is the wrong question. There’s literally no way for me to guess a number of streams. A good ad campaign should get people to hit your Spotify profile for less than 30 cents a click, but the general question is hard to answer, because the number of streams you will get is dependent on so many factors (strength of song, genre, budget, time commitment, famous friends).

Here’s a spreadsheet that might help, though.

We have a different campaign setup from everyone else I’ve seen.

That said, some of the other classes on the market are pretty great. I’d be remiss if I didn’t mention John Gold’s Spotify Growth Engine and Andrew Southworth’s Spotify Growth Machine (which is my favorite ads-based course).

The framework I teach for ads campaigns was laid by these two guys, even if the settings I recommend are significantly different.

The only benefit to marketing a new release is that you can get on Release Radar. But ads absolutely work for older catalogue tracks; you don’t need a new release, either.

The main thing is that you generate good data; if Spotify sees a lot of streams and saves coming in, they’ll usually give your song some algorithmic love. It’ll just be in the form of Radio and Discover Weekly plays rather than Release Radar if your song is more than 28 days old.

Here’s what you should probably have to put this material to use:

• A song on Spotify
• A plan to put more songs on Spotify
• Video editing software (I teach CapCut, which is free)
• A Facebook page for your music
• An Instagram account for your music
• A few hundred bucks. Ideally, you’ll plan to spend $300 per month on ads for as long as you want to run them. If you have less than that available, you probably should stick to playlist pitching.

I thought you might… this is kind of complicated stuff.

Shoot it over to jon at twostorymedia dot com.