Learn how to…
Grow your streaming audience
on autopilot with Facebook ads.
Stop wasting time and money on promo that doesn’t work.
Learn the step-by-step strategies we’ve used to drive millions of streams for our agency clients.
Results and kind words ⬇️
“Jon is the best. Don’t be stupid.”
(I asked if he’d be willing to give a testimonial and he sent this. Idk.)
What you'll learn...
Module 1
1 video
How Meta ads work and what you can expect
Too many artists get burned with promo because they aren’t sure what to expect. In this module, you’ll learn:
- The structure of a working campaign
- What you can realistically expect
Module 2
4 videos
How to Set Up Your Business Portfolio
This is where many artists get stuck – but we’ll walk you through it, step by step. In this module, you’ll learn:
- The complete list of assets you’ll need to run ads
- How to connect everything together
- How to assign access (so that you can actually start running ads)
Module 3
4 videos
How to Create Your Assets
The best campaigns are built on great ads. In this module, you’ll learn:
- How to create a landing page
- How to create an ad people will actually click
- The strategy behind good ad campaigns
Module 4
5 videos
Create Your Campaign
Stop wasting time running campaigns with the wrong settings. In this module, you’ll learn:
- Our unique campaign structure
- The controversial approach to targeting (that gets better results)
- Each button to click to launch your own campaign
Module 5
2 videos
Optimize Your Campaign
Ever wondered how to take a campaign from good to great? (Or even just from “bleh” to better?) In this module, you’ll learn:
- The theory behind successful optimization
- The click-by-click approach we use to optimize ads
Curious about any of the info listed above?
FAQs are here, and if you have more questions, feel free to reach out.
Want to make sure it’s worth it? No worries. We’ve got a sweet…
60-Day, No-Risk Guarantee
If you’re not getting value from this course, just reach out within sixty days of your purchase and we’ll provide a 100% refund, no questions asked.
Ready to grow?
Enter your information below to access the course and start building your Spotify profile today.
Just skimming?
Hey, if you hit this page and just scrolled down here without reading, I forgive you. It’s a long page. Here’s the quick recap.
How to Run Meta Ads is a course to help you use Facebook ads to find new listeners.
This is for you if you:
- Want to grow on Spotify
- Have a plan to release songs
- Can spend $5+ per day on ads for your music (for at least a month or two).
By the end of the course, you will:
- Know the exact strategies our agency uses to get millions of streams for our clients
- Know how to create and optimize successful Facebook ad campaigns to drive growth on Spotify
Your exact results will vary, but if you implement the tactics here for three months, you should be able to reach thousands of new monthly listeners, get significant numbers of new followers, and drive tens of thousands of streams.
FAQs are below (and for more info, you can always read the rest of the page ha).
FAQs
Classic question. Here’s my short answer: Probably. But also maybe not.
Here’s my longer answer: There are four factors that’ll determine if this will work for you.
- Is your music actually good?
- Will you be able to release more music consistently?
- Will you be able to consistently spend a couple of hundred bucks each month on ads?
If you can answer yes to all of those questions, then this is almost certainly going to work for you. But if you don’t have the budget to run ads, then don’t get the course.
Buy yourself a new pair of headphones or something instead.
24 days.
Just kidding.
Honestly, it’s kind of up to you. You could take this course and start running a campaign today. You’d start seeing followers / streams come in tomorrow.
But I recommend giving yourself at least three months.
Growth can be hard. Your first ad campaign will probably be your worst.
But your next ad campaign might get more followers at a lower cost.
Like anything else, you’ll get better at this the more you do it. Or, put another way, you’ve got to keep doing it to get better.
So, yeah, 24 days 
Well shoot, this is the wrong question. There’s literally no way for me to guess a number of streams. A good ad campaign should get people to hit your Spotify profile for less than 30 cents a click, but the general question is hard to answer, because the number of streams you will get is dependent on so many factors (strength of song, genre, budget, time commitment, famous friends).
Here’s a spreadsheet that might help, though.
We have a different campaign setup from everyone else I’ve seen.
That said, some of the other classes on the market are pretty great. I’d be remiss if I didn’t mention John Gold’s Spotify Growth Engine and Andrew Southworth’s Spotify Growth Machine (which is my favorite ads-based course).
The framework I teach for ads campaigns was laid by these two guys, even if the settings I recommend are significantly different.
The only benefit to marketing a new release is that you can get on Release Radar. But ads absolutely work for older catalogue tracks; you don’t need a new release, either.
The main thing is that you generate good data; if Spotify sees a lot of streams and saves coming in, they’ll usually give your song some algorithmic love. It’ll just be in the form of Radio and Discover Weekly plays rather than Release Radar if your song is more than 28 days old.
Here’s what you should probably have to put this material to use:
- A song on Spotify
- A plan to put more songs on Spotify
- Video editing software (I teach CapCut, which is free)
- A Facebook page for your music
- An Instagram account for your music
- A few hundred bucks. Ideally, you’ll plan to spend $300 per month on ads for as long as you want to run them. If you have less than that available, you probably should stick to playlist pitching.
I thought you might… this is kind of complicated stuff.
Shoot it over to jon at twostorymedia dot com.