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It’s pretty funny to meet people who’ve followed me online for a while. This happens to me most weeks now. I’ll have a call with someone who’s interested in hiring

SubmitHub Meta Ads Review: I Spent $112, Here’s What Happened.
You may have heard me sing the praises of playlist building before. But at the risk of being redundant, here’s a quick rehash of the strategy: This works well because

The 4 Keys to Blow Up Music Ad Campaigns
Image credit: Will Francis I think about Meta ads more often than is healthy. To be honest, I’m not sure thinking about Meta ads at all is healthy. I’m a grumpy old

Is Spotify Promotion Even Worth It?
“$5,000 seems like a lot of investment for 260k streams. What makes this worth it?” ⬆️ That’s one of like 10 reader responses I got to last week’s email about

My Two Biggest Regrets After 8 Months of Music Promotion
My most recent release, a three-song EP, is sitting at 268,328 streams as of this morning. That’s so big a number that my puny mind can’t process what it even

How to Grow a Popular Spotify Playlist Using Meta Ads (Step-by-Step)
Ever wondered how to build a playlist that actually gets streams and saves? I realized I’ve talked a lot around this topic — sharing wins, failures, and even launching a