One of the internet's most trusted voices on music marketing since 2017.
Usually thoughtful, often rambling, always written by humans. Subscribe here.
Answers to Tom’s “Ask Me Anything”
Hello again. In last week’s email, I told you to ask me anything. Here are my answers, making no promises of expertise, and in no order. Could you elaborate on
Philosophy of Instagram
I’ve had this creative writing prompt floating in my head for the past week: I’d like to write a detailed, stream-of-consciousness account of 10 minutes spent scrolling my Instagram feed.
The 7 Best Automated Ad Platforms for Musicians
If you just want the list, here it is: For some background, keep reading… If you’re an indie artist who’s thought about marketing your music over the past few years,
Why I Use Spotify Even Though They Do Bad Things
All right, fine: I’ll write about my ethical stance on Spotify. I don’t particularly want to; ethics is the sort of topic that inclines itself toward being preached rather than
Intellijend Review: I Spent $150, Here’s What Happened
I’m not the best person to review Intellijend. If you’re someone who is currently going, “Great but what the heck is Intellijend?” then here’s some quick context: Intellijend is a
Are Playlisting Campaigns Worth It In 2025?
“Should I run a playlisting campaign?” I got this question last week from a client for whom we’re running ads. (Actually I get this question most weeks, which is why