Our ads-based approach to Spotify promotion shows your songs
to real people who are really interested in your music.
Customized ad campaigns that drive low costs-per-click.
Guaranteed engaged listeners (not just “organic streams”).
Consistent growth that boosts your algorithmic reach over time.
What We Offer:
We run ads through Meta Ad Manager on Facebook and Instagram.
Users who click on an ad are directed to a landing page, where they’ll be asked to click again to listen on Spotify. Meta’s ad platform optimizes for users who make the second click – which filters out accidental clicks and junk traffic, ensuring that your ads are shown to people who are actually interested in hearing your music.
🤷 Honest Advice
This stuff isn’t right for everybody; some artists are better off running their own ads or not focusing on Spotify at all. We’ll tell you straight-up what we think will and won’t work.
🌳 Sustainable Growth
We value sustainable artistry over a single song popping off – so we only run campaigns to long-term assets, so that growth doesn’t dip down when the ads stop.
💪 Artist Empowerment
We believe artists should have control over this stuff. After Month 3, we offer hands-on training so that you can fully take over the management of your own campaigns.
(Pretty much right away)
We have a live, 30-minute consultation with you to get things running. Basically, we work to understand what your goals are, what your ideal audience is, and what we need to create to get your music in front of them.
(After our call)
We get access to any accounts we need and create any videos that we’ll use. Good news is that you don’t even need a music video or anything fancy – we put together the creative assets that’ll work best.
(First month)
We run targeted Facebook and Instagram ads to drive engaged clicks. We use conversions ads to ensure healthy streams, and over time we “save” engaged viewers (people who watch / click) to your Meta Audiences.
(Ongoing)
We optimize your ads and your audience to get consistent growth on Spotify. The end result is that a bunch of new people / stream / save / love your music, so you have a steadily growing fanbase and good data for Spotify’s algorithm.
I recognize that all of this can be kind of confusing.
FAQs are here, and if you have more questions, feel free to reach out.
Here’s how we structure the costs of our campaigns.
Designed for emerging artists looking for their first significant (and sustainable) traction on Spotify.
$997 / mo.
This is how much you'll pay Meta each month to get in front of people's eyes and ears.
This is how much you'll pay us each month to create ads, optimize campaigns, and deliver reports.
Designed for artists looking to reach the next level of consistent growth.
$1,997 / mo.
This is how much you'll pay Meta each month to get in front of people's eyes and ears.
This is how much you'll pay us each month to create ads, optimize campaigns, and deliver reports.
Designed for labels seeking a custom strategy to support multiple artists and releases.
$5,000+ / mo.
This is how much you'll pay Meta each month to get in front of people's eyes and ears.
This is how much you'll pay us each month to create ads, optimize campaigns, and deliver reports.
Exact results vary, but here are some guidelines.
On a cost-per-stream basis, you will pay much more for ad streams than you would for playlist streams. (But ad streams are more engaged over the long-term.)
You’ll likely see a Save Rate of 10% or more and a Streams / Listener metric between 2 and 4.
Algorithmic growth often happens when you reach around 10,000 streams with a save rate of 10% or more. (This will vary based on your spend, but it most often happens in Month 2 or 3.)
🚀 Let’s do this. Enter your information below, and we’ll be in touch shortly.
Classic question.
The honest answer: We can’t say for sure.
The exact number of streams you’ll get will vary depending on the audience you’re targeting and the strength of your song.
But, two things we can say: 1) Over time, it’s likely that you’ll get more than 2 streams for every dollar spent. If you can’t beat that within three months, then ads may not be your best option for Spotify growth.
2) The streams you’ll get will always feed Spotify good data, because they’ll be from engaged listeners who are legitimately interested in your music. (Not going to rewrite the whole “ads are good” spiel here, but just scroll up if you want a recap of why this is the case.)
Well, it depends what kind of results you’re talking about.
We’ll start to drive streams in the first month.
In most cases, results start to really pick up in the second month, when we have enough data to get consistent results – and then get even better from there.
Also, generally, the more you spend, the faster the process goes, because we can rack up data and optimize more quickly.
For sure.
Most often, it’s wise to run things for at least a couple of months, so that campaigns can get optimized.
But you’re free to cancel whenever you want.
Kind of. But not really.
Here’s the thing – Spotify’s algorithm tends to favor newer tracks, so you may see better ancillary results with a newer release.
But ads can drive streams for any song, regardless of when it was released.
Honest answer? If you have the budget, you should do both.
Playlist pitching is the most cost-efficient way to get streams, but it carries inherent risk.
Ads are usually pricier (because you’re paying to get people from one platform to another), but they always provide engaged streams and good data.
If you have the budget, going with both options can give you the benefits of each while reducing risk – because even if you get on a bad playlist, your ads should feed Spotify enough good data that the damage won’t be too bad.
It’s kind of like investing. Having both ads (low-risk, steady growth) and playlisting (higher risk, high potential growth) in your portfolio is a nice balance.
Of course, let’s be real – most of us don’t have the budget to go heavy into both options.
So, if you have to pick one, it’s a matter of risk tolerance.
You need to have songs on Spotify, a Facebook page for your music, and an Instagram account.
That’s it, really. You don’t need a music video or even an Instagram account. (Although if you have those things, cool.) We’ll take care of everything else.
We sure do. Once we’ve got your custom audience built, we’ll use it to create lookalike audiences and expand your reach.
I thought you might… this is kind of complicated stuff.
Shoot it over to jon at twostorymedia dot com.
🙌 Core Values: Depth // Joy // Connection
We believe music matters. We strive to build relationships that are ends in themselves, not just a means toward money. We also like Pittsburgh sports.
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