Get more (meaningful) streams and followers on Spotify.
Our ads-based approach to Spotify promotion shows your songs
to real people who are really interested in your music.
Customized ad campaigns that drive low costs-per-click.
Guaranteed engaged listeners (not just “organic streams”).
Consistent growth that boosts your algorithmic reach over time.
🤝 Brands we’ve worked with…
Here's How It Works
We run ads through Meta Ads Manager on Facebook and Instagram. Users who click on an ad are directed to a landing page, where they’ll be asked to click again to listen on Spotify.
The end result: You put your music in front of people who want to hear it.
Here are a few examples of real results we’ve helped to create for artists.
👇
Thrxttle came to us with super catchy, well-produced music and a good eye for social content – but a relatively small streaming base.
Using a lip-sync video he shot in his bedroom, our campaign (along with playlisting and organic content) helped to drive his song “Vampire” to over a million streams.
Ad Spend: $3,867
Conversions: 25,059
Streams During Campaign: 680,117
Stephen came to us with a catalogue of genre-blending bops, high quality video content, and a growing, passionate fanbase. He wanted to create even more streaming traction to get his music the reach it deserved.
Using clips from his music video, our campaign helped to drive his song “Back Home” to significant Discover Weekly traction over 2.5 months.
Ad Spend: $1,333
Conversions: 4,214
Streams During Campaign: 28,265
Cousin Simple is an indie pop group with ridiculously catchy music. They’d been gaining traction while touring, but wanted to take their new EP to the next level with streaming.
Using clips from the band’s music video, our campaign helped to drive their song “Head Over Heels” to a significant audience, expanding their fanbase.
Ad Spend: $962
Conversions: 2,416
Streams During Campaign: 42,813
Juliet had been running ads herself (using our training, actually!), but she asked us to set up a campaign take some of the promo effort off her plate.
Using performance reels, our campaign helped to drive her song “Sorry Now” to significant Discover Weekly traction over six months.
Ad Spend: $2,869
Conversions: 9,144
Streams During Campaign: 58,629
Here's what your numbers will look like.
Watch the video above for a quick walk-through of the results that you can realistically expect. Check out the spreadsheet below to play with the numbers for yourself.
Quick Notes
You’ll likely see a Save Rate of 10% or more and a Streams / Listener metric between 2 and 4.
Yes, this will trigger the algorithm. Radio play is a given. Discover Weekly will happen when you hit around 10,000 streams with a save rate of 10% or more in a 28-day period. Time to this threshold varies, but it most often happens in Month 2 or 3.
Most of your streams will likely happen after the campaign has wrapped up, from ongoing algorithmic traction and users who have saved your music.
We work a little differently.
Here’s a quick spiel on our promo philosophy. Not all agencies agree, and that’s okay.
🤷 Simple is better.
Some agencies spend thousands of dollars (and what feels like millions of years) creating huge, convoluted campaign structures. We keep it simple, focusing on the 20% of actions that drive 80% of results.
🌳 You own your data.
When it’s possible, our preference is to run ads from inside of your ad account. This way, you have access to all of your data, so you can always see exactly what we’re doing and how your budget is being spent.
💪 Content = targeting.
Interest targeting is increasingly outdated. We can always test it, but our focus will go toward optimizing your content – because that’s how modern social media platforms choose who sees your music.
Our Process
#1
(Pretty much right away)
We consult with you to get things running. Basically, we work to understand what your goals are, what your ideal audience is, and what we need to create to get your music in front of them.
#2
(After our call)
We get access to any accounts we need and create any videos that we’ll use. Good news is that you don’t even need a music video or anything fancy – we put together the creative assets that’ll work best.
#3
(First month)
We run targeted Facebook and Instagram ads to drive engaged clicks. We use conversion tracking to ensure healthy streams, with a campaign structure that’s been honed over hundreds of thousands of dollars in ad spend.
#4
(Ongoing)
We optimize your ads and your audience to get consistent growth on Spotify. The end result is that a bunch of new people / stream / save / love your music, so you have a steadily growing fanbase and good data for Spotify’s algorithm.
We recognize that all of this can be kind of confusing.
FAQs are here, and if you have more questions, feel free to reach out.
Campaign Pricing
Here’s how we structure the costs of our campaigns.
Standard
Designed for emerging artists looking for their first significant (and sustainable) traction on Spotify.
(Management + Ad Spend)
-
Management $997 / mo.
This is how much you'll pay us each month to create ads, optimize campaigns, and deliver reports.
-
Ad Spend $1,000 to $4,999 / mo.
This is how much you'll pay Meta each month to get in front of people's eyes and ears. You choose your spend. Minimum ad spend required is $1,000 and you can spend up to $5,000.
Label
Designed for labels seeking a custom strategy to support multiple artists and releases.
(Management + Ad Spend)
-
Management 20% of ad spend
This is how much you'll pay us each month to create ads, optimize campaigns, and deliver reports.
-
Ad Spend $5,000+ / mo.
This is how much you'll pay Meta each month to get in front of people's eyes and ears. You choose your spend. Minimum ad spend required is $5,000 and you can spend up to Meta limits.
Ready to get more (meaningful)Spotify streams and followers?
🚀 Let’s do this. Enter your information below, and we’ll be in touch shortly.
FAQs
Classic question.
The honest answer: We can’t say for sure.
The exact number of streams you’ll get will vary depending on the audience you’re targeting and the strength of your song.
But, two things we can say: 1) Over time, it’s likely that you’ll get more than 3 streams for every dollar spent. If you can’t beat that within three months, then ads may not be your best option for Spotify growth.
2) The streams you’ll get will always feed Spotify good data, because they’ll be from engaged listeners who are legitimately interested in your music. (Not going to rewrite the whole “ads are good” spiel here, but just scroll up if you want a recap of why this is the case.)
Well, it depends what kind of results you’re talking about.
We’ll start to drive streams the first day the ads go live. You’ll start to see a bump in the first week. In most cases, results start to really pick up in the second month, when we have enough data to get consistent results – and then get even better from there.
Also, generally, the more you spend, the faster the process goes, because we can rack up data and optimize more quickly.
For sure.
But to be honest, you will get results. And most often, it’s wise to run things for at least a couple of months, so that campaigns can get optimized.
All that said, it’s still a fair question, and you’re free to cancel whenever you want.
Kind of. But not really.
Here’s the thing – Spotify’s algorithm tends to favor newer tracks, so you may see better ancillary results with a newer release.
But ads can drive streams for any song, regardless of when it was released.
Honest answer? If you have the budget, you should do both.
Playlist pitching is the most cost-efficient way to get streams, but it carries inherent risk.
Ads are usually pricier (because you’re paying to get people from one platform to another), but they always provide engaged streams and good data.
If you have the budget, going with both options can give you the benefits of each while reducing risk – because even if you get on a bad playlist, your ads should feed Spotify enough good data that the damage won’t be too bad.
It’s kind of like investing. Having both ads (low-risk, steady growth) and playlisting (higher risk, high potential growth) in your portfolio is a nice balance.
Of course, let’s be real – most of us don’t have the budget to go heavy into both options.
So, if you have to pick one, it’s a matter of risk tolerance.
You need to have songs on Spotify, a Facebook page for your music, an Instagram account, and access to Meta Business Suite, ideally with a pre-existing dataset (pixel) and an ads manager.
If you don’t have one of these things, don’t worry – a bunch of artists come to us not quite sure what assets they’re working with. We’ll help you get things figured out and set up correctly so that you can run ads inside of your own account.
We can. As noted above, we prefer to run ads in your account, so that you have full control over your own data. But if for some reason (i.e., your account has been unjustly suspended) you want us to run ads in our ad account, we can do that, too.
Just mention that when you reach out.
We can. Once we’ve got your custom audience built, we can use it to show your music to people who’ve engaged with you before. That said, we’ve found the best results, from a streaming perspective, usually come from cold audiences.
I thought you might… this is kind of complicated stuff.
Shoot it over to jon at twostorymedia dot com.
