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Spotify Is the Devil: A Review of Liz Pelly’s Mood Machine
Spotify is the devil. This is, more or less, the premise of Liz Pelly’s recent book Mood Machine. The book made a few waves in advance of its January publication, thanks
I Spent $6,000 Building Playlists on Spotify. Here’s What I Learned.
I’ve run ads for 36 playlists over the past couple of months. You may remember that I launched this as a service around the end of January. The premise is that artists
12-Step Song Release Checklist (2025)
Let’s be real: releasing a song in 2025 can feel like throwing it into the digital void and hoping the algorithm gods take mercy. You’ve put your heart and soul
Spotify’s $5 Billion Question: Is Streaming Helping or Hurting Artists?
The people have spoken. Last week, on the heels of promoting my email-list-building challenge, I asked this list a simple question: What should I write about? Well, you guys came
You Pick the Topic, I Bring the Words – Deal?
I wrote a bunch of words about email marketing last week. Some people might say I wrote too many words about email marketing last week. To that I’d reply: You’re
From Streams to Relationships: How Genuine Connections Turn Listeners into True Fans
We often make marketing wickedly abstract. I, for instance, am running Meta ads for my music right now, with the general idea that someone somewhere in the world will see