The Best Music Marketing Newsletter You'll Read In The Next Five Minutes.
“Actually, this is the only music marketing newsletter I read.”
– Jon’s Mom
Why I Use Spotify Even Though They Do Bad Things
All right, fine: I’ll write about my ethical stance on Spotify. I don’t particularly want to; ethics is the sort of topic that inclines itself toward being preached rather than discussed, and I don’t fancy myself a good (or credible) preacher. Also, there are very few hills on which I’d
Intellijend Review: I Spent $150, Here’s What Happened
I’m not the best person to review Intellijend. If you’re someone who is currently going, “Great but what the heck is Intellijend?” then here’s some quick context: Intellijend is a platform to help artists more easily run Meta ads for music streams. It’s just like the 306 other automated platforms
Are Playlisting Campaigns Worth It In 2025?
“Should I run a playlisting campaign?” I got this question last week from a client for whom we’re running ads. (Actually I get this question most weeks, which is why I’m going to answer it here.) This person’s campaign had been going pretty well, but they wanted to take things
AI Music Is Bad.
Here’s my hot take for today: It is a bad thing to use AI to make music. I’m preaching to the choir, probably. You’re nodding your head right now: “Yes, it is a bad thing. Music was so much better when it was made by humans, hand-stitched note by note
I spent $10,000 marketing my own music. Here’s what I learned.
One year ago, I released the first song on a three-song EP. My goal, plucked from thin air as a marketing exercise and vanity project, was to drive one million streams of the EP within the first year of its release. Well, one year later, the final results are in.
SymphonyOS Review: My Results After Spending $100 on Automated Ads
I’ve been trying a bunch of automated advertising platforms recently. If you’re advertising your own music, you’re probably familiar with the sort of platforms I’m talking about. But in case you’re not, here’s the gist: Automated ad platforms take care of the complicated parts of advertising, so all that’s left