The Best Music Marketing Newsletter You'll Read In The Next Five Minutes.
“Actually, this is the only music marketing newsletter I read.”
– Jon’s Mom
How Much Money Do Musicians Make?
$13,327. That’s how much money the average musician made in 2024, according to my incredibly unscientific (but still very interesting) survey of this very email list. Honestly, that number is a little higher than I expected, although it overstates things a bit. The data is a little wobbly with outliers;
How Are Musicians Making Money in 2024? Let’s Find Out Together
Hey, in lieu of a long email today, I’ve got a quick favor to ask… Would you be willing to share your music income data from 2024? If you’re like me, asking other people how they manage their money can make you feel like one of those people who stands
How to Making a Living as a Musician in 2025
Here is a simple, three-step plan to make a livable income as a musician: 1. You write a mediocre song.2. You play that mediocre song at a coffee shop open mic.2. After playing the coffee shop, you go to a 7-Eleven and buy what turns out to be a winning
Spin Promo Review: The Results of My $299 Campaign
Ever heard of Spin Promo? I had not… Until I started getting near-daily emails from them last fall. I don’t think I’d ever signed up to their email list, although I could definitely be wrong. Past Jon has done all sorts of things I don’t remember, some of which, frankly
Why You Shouldn’t Over-Focus on One Data Point
Here’s my soapbox for today: Numbers don’t mean anything in isolation. Except for the number 42, obviously. Every other number requires context to be useful. I’ve been reminded of this as I’ve looked over a bunch of Spotify for Artist accounts and Meta ad campaigns; I’m doing some end-of-year review
Reddit’s Take on Music Marketing: Why ‘Around-the-Side’ Tactics Are a Game Changer for Artists
If you’re looking to find the absolute truth on a topic, go ahead and check out Reddit. I’m saying this tongue-in-cheek. But also, let’s be honest: Most of us trust Reddit far more than we trust the mishmash of ads and AI-generated responses that the internet regurgitates at us when
