I wrote a bunch of words about email marketing last week. Some people might say I wrote too many words about email marketing last week. To that I’d reply: You’re probably right. Honestly, I always feel a little burned out after sending a week’s worth of promotional emails; I think

We often make marketing wickedly abstract. I, for instance, am running Meta ads for my music right now, with the general idea that someone somewhere in the world will see an ad for my music, listen to it, like it, and then love me forever. The process is somewhat concrete,

I’m almost exactly halfway through the personal challenge I set for myself. Last August, I released the first single from a three-song EP and boldly (foolishly) proclaimed a goal of reaching 1,000,000 streams on the project within one year. (Here’s the post I wrote explaining my thinking at the time. Ah, to

Neither Tom nor I sent you an email last week. Shoot. I’m sorry. I think that’s the first time we’ve both skipped in like a year. It’s a case of shameful neglect, but we did have an excuse, at least… Tom (who is on the left, wearing what is, in my

$13,327. That’s how much money the average musician made in 2024, according to my incredibly unscientific (but still very interesting) survey of this very email list. Honestly, that number is a little higher than I expected, although it overstates things a bit. The data is a little wobbly with outliers;