The Best Music Marketing Newsletter You'll Read In The Next Five Minutes.
“Actually, this is the only music marketing newsletter I read.”
– Jon’s Mom
AI Music Is Bad.
Here’s my hot take for today: It is a bad thing to use AI to make music. I’m preaching to the choir, probably. You’re nodding your head right now: “Yes, it is a bad thing. Music was so much better when it was made by humans, hand-stitched note by note
I spent $10,000 marketing my own music. Here’s what I learned.
One year ago, I released the first song on a three-song EP. My goal, plucked from thin air as a marketing exercise and vanity project, was to drive one million streams of the EP within the first year of its release. Well, one year later, the final results are in.
SymphonyOS Review: My Results After Spending $100 on Automated Ads
I’ve been trying a bunch of automated advertising platforms recently. If you’re advertising your own music, you’re probably familiar with the sort of platforms I’m talking about. But in case you’re not, here’s the gist: Automated ad platforms take care of the complicated parts of advertising, so all that’s left
You’re not missing out.
It’s pretty funny to meet people who’ve followed me online for a while. This happens to me most weeks now. I’ll have a call with someone who’s interested in hiring us to run ads, and on the first few minutes of the Zoom, they’ll say something like: “Wow, it’s so
SubmitHub Meta Ads Review: I Spent $112, Here’s What Happened.
You may have heard me sing the praises of playlist building before. But at the risk of being redundant, here’s a quick rehash of the strategy: This works well because playlists are typically easier to advertise than individual songs; it’s relatively easy to get a fan of indie folk to
The 4 Keys to Blow Up Music Ad Campaigns
I think about Meta ads more often than is healthy. To be honest, I’m not sure thinking about Meta ads at all is healthy. I’m a grumpy old man; if I could wave a magic wand and make every sort of social media disappear, I’d do it quicker than you could say,
