The Best Music Marketing Newsletter You'll Read In The Next Five Minutes.
“Actually, this is the only music marketing newsletter I read.”
– Jon’s Mom
From Membership Launches to YouTube Milestones: My 3-Month Business Review and Next Steps
Every three months, I take a solid day to review, plan, and basically just think about this business. The point of this is to get perspective. It’s very easy (as I’m sure you know) to get lost in the weeds of what you do each day. The trouble is that
Why Music Quality Isn’t Just Personal Opinion: The Hidden Objectivity Behind Taste
The quality of music is not subjective. Bet you didn’t see that one coming, huh? (To be honest, I didn’t, either. I started writing a long, boring article about when to use music marketing agencies. Then this idea bubbled up and I deleted everything to chase it. #YOLO) There’s a
New Beginnings: The Joys and Struggles of Moving into a Shared Space
I have nothing to say right now. This past weekend, Alli and I moved out of the apartment we’d lived in for four years and into a (rented) house. It’s a split level with a decent backyard featuring the remains of a garden and an unoccupied – but inviting –
From AI Genre Analysis to Free Landing Pages: Why SubmitHub is a Game-Changer for Musicians
I’m writing this from a new desk. Well, new to me; I got it at a thrift store. My old desk, as I mentioned last week, recently disintegrated into 37 separate pieces during our move. Like me, it didn’t deal well with change. Anyway, what I want to say about
The Hidden Cost of an Audience: Reflections on Self-Worth and Social Validation
“If you can live your life without an audience, you should do it.” ⬆️ That’s the voice of internet prophet Bo Burnham. (Click the link and watch that clip, by the way. It’s worth the two minutes.) I heard Bo deliver that line eight years ago on Netflix, at the
Learning from Fellow Musicians: Music Marketing Wins and Fails
I’m about to hop on a plane to head back to Maryland. Alli and I are flying back to catch her little sister’s graduation, and unsurprisingly, I haven’t given myself enough time to write 2,000 words about some music marketing topic. But last week, I was doing office hour calls
