The Best Music Marketing Newsletter You'll Read In The Next Five Minutes.
“Actually, this is the only music marketing newsletter I read.”
– Jon’s Mom
Spin Promo Review: The Results of My $299 Campaign
Ever heard of Spin Promo? I had not… Until I started getting near-daily emails from them last fall. I don’t think I’d ever signed up to their email list, although I could definitely be wrong. Past Jon has done all sorts of things I don’t remember, some of which, frankly
Why You Shouldn’t Over-Focus on One Data Point
Here’s my soapbox for today: Numbers don’t mean anything in isolation. Except for the number 42, obviously. Every other number requires context to be useful. I’ve been reminded of this as I’ve looked over a bunch of Spotify for Artist accounts and Meta ad campaigns; I’m doing some end-of-year review
Reddit’s Take on Music Marketing: Why ‘Around-the-Side’ Tactics Are a Game Changer for Artists
If you’re looking to find the absolute truth on a topic, go ahead and check out Reddit. I’m saying this tongue-in-cheek. But also, let’s be honest: Most of us trust Reddit far more than we trust the mishmash of ads and AI-generated responses that the internet regurgitates at us when
Social Media Tactics That Actually Work for Artists: Insights from Real Musicians
Well, we’re going to talk more about social media today. In case you are a normal person and don’t read every newsletter I write, here’s a quick recap of where we’ve been these past few weeks. Two weeks ago, I sent out a short, four-question survey asking how artists use
From Membership Launches to YouTube Milestones: My 3-Month Business Review and Next Steps
Every three months, I take a solid day to review, plan, and basically just think about this business. The point of this is to get perspective. It’s very easy (as I’m sure you know) to get lost in the weeds of what you do each day. The trouble is that
Why Music Quality Isn’t Just Personal Opinion: The Hidden Objectivity Behind Taste
The quality of music is not subjective. Bet you didn’t see that one coming, huh? (To be honest, I didn’t, either. I started writing a long, boring article about when to use music marketing agencies. Then this idea bubbled up and I deleted everything to chase it. #YOLO) There’s a
