“$5,000 seems like a lot of investment for 260k streams. What makes this worth it?” ⬆️ That’s one of like 10 reader responses I got to last week’s email about my marketing results, all of which circled similar themes: How much did I make from streaming? How’d I get so

My most recent release, a three-song EP, is sitting at 268,328 streams as of this morning. That’s so big a number that my puny mind can’t process what it even means, but certainly one takeaway from the six digits is that a crowd of people have heard my music. That’s

Here’s the pitch: If you turn on Spotify’s Discovery Mode for a song, that song will be placed more frequently in personalized playlists (like Radio, Autoplay, and Mixes). Hypothetically, this means more people will hear it. Of course, there’s a catch. First, your song has to qualify for the program (you can

Spotify is the devil. This is, more or less, the premise of Liz Pelly’s recent book Mood Machine. The book made a few waves in advance of its January publication, thanks to a pre-released excerpt in Harper’s Magazine that disclosed Spotify’s “Perfect Fit Content” program: a scheme to seed Spotify playlists with “fake” artists

I’ve run ads for 36 playlists over the past couple of months. You may remember that I launched this as a service around the end of January. The premise is that artists send me a playlist they’ve created, and I run Meta ads to it to drive streams and saves. Ideally, the