“But wait!” you’re thinking.
“I’ve heard that [insert Facebook ads or playlist pitching here] is a scam!”
Well, yeah – that’s not surprising.
There are plenty of well-meaning people who have latched onto one method, and who believe (often quite strongly) that the other method is bogus, usually because they’ve had a bad experience with it.
Here’s the whole truth:
If you don’t know what you’re doing, you can waste a ton of money on Facebook ads to get 30,000 clicks and no streams.
I’ve literally done this. I took a course on ads, tried the approach, and wasted a few hundred bucks. It felt awful, and I actually gave up on ads for a few years because of it.
But eventually, I started running them again – using the right approach – and got hooked on the high of seeing real followers come in. When you use ads correctly, the saves / streams ratio is as good as it gets.
If you don’t know what you’re doing, you can get your music onto playlists packed with bots and mess up the algorithm.
Sadly, I’ve seen this, too. Playlists can be risky – they’re inherently less engaged than ads, and yeah, if you don’t know what to look for, you can wind up with artificial streams.
But still – it makes no sense to ignore playlists, because Spotify is literally built for them. And when you get on the right one(s), they can give you career-changing growth. I’ve seen it again and again.
They’re the single fastest way to drive streams on the platform.
Long-story-short, both methods can be done poorly.
And when either is done poorly, it produces distressingly bad results.
But if you avoid all forms of Spotify promo, you’ll probably be stuck at the 3-monthly-listeners level until the day the music dies.
Sure, either tactic can go wrong, but you’ve got to try some tactic to grow. That’s why I recommend learning about (and implementing) both promotional methods.