Master the Discover Weekly Algorithm: Strategies to Get Your Music Noticed on Spotify
Hey, quick announcement before I get into today’s email topic: Over the past few months, I’ve written multiple times about the value of building your own popular genre playlist. In fact, the tactic came up again just last week in the mailbag as a response to my question, “What’s working in your music marketing?” So […]
Healthy Marketing Myths: How to Clarify Your Music Goals for Real Success
I was telling Alli the other day that I kind of hate marketing. Ironic, I know. But here’s the kind of stuff I hate: Think about how frequently the adjective healthy is used to market products. Now, tell me what it means to be healthy. Does it mean to… Probably not the last one, I […]
Behind the Streams: My Journey to 1 Million Plays and the Challenges of Self-Promotion
A month and a half ago, I told you that I wanted to get 1 million streams on three singles over the next year. You can read the email where I detailed the thought process behind my goal and my plan to hit it, but on the likely chance that you have better things to […]
Musicians Sound Off: Which Social Media Platforms Are Fueling Your Success?
Today, rather than a lengthy newsletter, I’ve got three quick questions for you. For the purpose of marketing your music: Click this link and let me know. I’ll share the results of this unscientific poll (along with my own commentary) next week. You probably already know that I’m something close to a Luddite. I’d rather […]
Social Media Sucks: Why Musicians Are Overwhelmed and How to Find Your Path
Last week, I asked this list three questions about social media: 1) Which social media platforms are you using?2) What strategies are working?3) What’s not working? Today, the results are in. Some of them, anyway. Actually, out of the 12,649 people who received last week’s email, only 18 people responded to my survey. That’s a […]
How to Play the Odds With Your Music
The key to getting lucky? It’s all about taking more shots.
