Pricing

Nice, you started off with a very broad (but also relevant) question. Good stuff.

So I’m going to try to keep this answer short:

• You set your release date and provide us with relevant materials (the music, your links, photos, etc.).
• We identify a list of relevant outlets / playlists to target.
• We reach out to curators at those outlets one by one.
• We follow-up with curators directly.
• We coordinate coverage and share all updates with you in a live Google sheet.
• You rack up the placements.

I think that covers most of it, but just in case, there are five other questions and answers below.

A “custom pitch” is the direct opposite of a mass email blast. Copying-pasting-sending a press release to a list of 1000 blogs is less personal than custom pitching, and percentage-wise, it’s also far less effective.

Basically, custom pitching involves reaching out to curators on a one-to-one basis. This takes time and requires relationship.

In the long run I think it’s more fun.

Magic.

Just kidding. It’s very much not magic. We don’t guarantee placements with specific outlets, just a total number.

That means that if we complete our given number of pitches (say, 50) and we don’t get our guaranteed number of placements (say, 3) – we just keep pitching until we do.

If it becomes abundantly clear that we won’t be able to get your guaranteed results, we offer full refunds.

We do offer refunds if we can’t deliver on our guarantees – but only if we don’t hit our promised number of placements. In other words, if we get the right number of placements but you’re disappointed you didn’t make Rolling Stone, you’ll have to live with the disappointment.

(In seriousness, I don’t think you’ll be disappointed.)

Great question.

So, it used to be that the only way to reach blog curators / press outlets was via one-to-one contact, usually by email.

Now, like half of the blogging world is on SubmitHub or Musosoup (including a bunch of really good blogs). We don’t want you to miss out on a good placement, so for Popular Indie and Mainstream campaigns, we eat the cost of submitting to these platforms.

Bottom line: You won’t have to pay anything past the listed price, but you’ll be submitted to best-fit blogs on the platform(s) listed on your package.

Hey, we love a curious mind. Ask away – shoot an email to jon at twostorymedia dot com.