Promote your own playlist.Get more (better) streams.
Tired of paying for playlist placements that don’t fit your music?
Send us your own (perfect) playlist. We’ll make it popular so you’ll get more streams.
1️⃣ Send us your own perfect playlist for your music.
2️⃣ We’ll promote your playlist using a proven Meta ads system.
3️⃣ You’ll get streams and followers on a playlist that you own.
🤝 Brands we’ve worked with…
Get the power of playlists... without all the problems.
There are a few major problems with traditional playlist pitching services:
❌ Many services don’t have playlists that perfectly fit your music.
❌ You get lower engagement metrics from playlists on which your music only “kind of” fits.
❌ No matter how good the lists are, your streams stop when your campaign ends.
Old Method: Traditional Playlisting
Traditional playlists usually create lower engagement metrics: fewer streams per listener and fewer saves.
After you're taken off playlists, your streams will likely go back to their previous levels.
Traditional playlisting can quickly drive a bunch of streams, but it does have drawbacks.
Instead of pitching curators, we run Meta ads to get consistent streams and followers on your playlist.
✅ You control exactly which songs are on the playlist, so your music fits perfectly.
✅ You get higher engagement metrics because your music is in the right context.
✅ You own the list, so even if you stop running ads, your streams won’t spike back down.
Our Method: Promoting Your Playlist
Promoting your own playlists tends to lead to higher engagement metrics.
Even if you stop actively promoting your playlist, it will keep driving streams over a longer period of time.
Your streams build more slowly rather than spiking all at once.
Not complicated, just effective.
Here’s what you need to get started.
✅ A link to the Spotify playlist that you’re ready to promote. (Want guidance on what makes a good list? Directions here.)
✅ A link to a .wav or .mp3 of your song. We’ll use your song in our ads.
And that’s it!
No ad account headaches, no complicated asset collection. We’ll take it from here.
Here's a little more detail on the process.
1️⃣ Your ads will go live within 5 business days from when you submit your playlist. We’ll send you a note when your campaign is published.
2️⃣ Your campaign will run for 30 days. We’ll distribute your budget so that it’s spent effectively over that time period.
3️⃣ You’ll get a report on the results. We’ll send you a review of how the campaign performed so you have visibility on the data.
Here's what your ads might look like.
You don’t need to create any content.
We’ll make high-converting videos for you, based on what we’ve seen to work across hundreds of campaigns and hundreds of thousands of dollars in ad spend.
Ready to promote your playlist?
Same. Pick the package that makes the most sense for you and let’s do this. 🚀
Streaming Starter
$300
($150 ad spend + management)
Guaranteed Results:
✅ Meta Ads to One Playlist
✅ 300+ Playlist Followers
✅ 1,000+ Streams
✅ Campaign Report
Rising Artist
$549
($300 ad spend + management)
Guaranteed Results:
✅ Meta Ads to One Playlist
✅ 600+ Playlist Followers
✅ 2,000+ Streams
✅ Campaign Report
Pro Playlister
$997
($600 ad spend + management)
Guaranteed Results:
✅ Meta Ads to One Playlist
✅ 1,200+ Playlist Followers
✅ 4,000+ Streams
✅ Campaign Report
FAQs
Classic question.
The honest answer: We can’t say for sure.
The exact number of streams you’ll get will vary depending on the audience you’re targeting and the strength of your song (which we’ll use in ads).
But, two things we can say: 1) Over time, it’s likely that you’ll get more than 3 streams for every dollar spent… probably a whole lot more.
And if you get fewer than the numbers we’ve promised above, you can always get a refund.
We’ll spend your ad budget over 30 days. If you want to run ads for longer than that, as noted on the checkout page, you can pay for multiple months at once. (And if you go for multiple months, you’ll get a discount).
After your campaign, we’ll send you a report on your results.
Pretty much, yeah.
It’s slightly easier to advertise more mainstream genres – you’ll often see lower costs per follower advertising, say, indie pop than you will when advertising, say, new age pirate jazz.
But on the flip side, you’ll often see higher engagement in more niche genres. So it can balance out.
Basically, if you can make a playlist on which your music fits, this tactic works. (And if you’re making new age pirate jazz, please send it over.)
Well, it depends what kind of results you’re talking about.
We’ll start to drive streams the first day the ads go live. You’ll start to see a bump in the first week. And you’ll see streams come in for the long-term after that – potentially even for years.
Kind of. But not really.
Here’s the thing – Spotify’s algorithm tends to favor newer tracks, so you may see better ancillary results with a newer release.
But this approach can drive streams regardless of when your song was released. It just has to fit your playlist.
You need to have a playlist on Spotify and a song that’s legally cleared for us to use in ads (usually, this is just your own song).
If you want to run ads to a list without one of your own songs on it, you’ll need to provide proof of copyright to an song that we can use.
Mostly on Instagram, and a little bit on Facebook.
It’s all done from inside of our agency ad account, so you don’t have to worry about any of the setup.
Nope! We’ll make our own video content based on guidelines that we’ve found work really well for this stuff.
I thought you might… this is kind of complicated stuff.
Shoot it over to jon at twostorymedia dot com.
